top of page
If Not You, Then #WHO
A small creative for election day. Bulgarians are notorious for their inactivity when it comes to elections. Just 30 to 40% of those who can cast a vote take advantage of their right to do so. This was a digital call-to-action to increase that number.
​
Headline:
‘If not you then #who. Change the system with your vote today’
‘#who’ has become a byword for the corrupt model of the Bulgarian government. The play on words on the the rhetorical question that encourages taking personal responsibility means that if you don't vote, the people behind it will win again.

Project Type: Digital, Social Project
Date: 2022
Role: Creative Concept, Copywriting, Design
bottom of page