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If Not You, Then #WHO

A small creative for election day. Bulgarians are notorious for their inactivity when it comes to elections. Just 30 to 40% of those who can cast a vote take advantage of their right to do so. This was a digital call-to-action to increase that number.

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Headline: 
‘If not you then #who. Change the system with your vote today’


#who’ has become a byword for the corrupt model of the Bulgarian government. The play on words on the the rhetorical question that encourages taking personal responsibility means that if you don't vote, the people behind it will win again. 

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Project Type: Digital, Social Project

Date: 2022

Role: Creative Concept, Copywriting, Design

2025- Dead Ideas Day Advertising Festival, Co-Founder

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2023- Um Tsaruva Creativity School, Founder

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2020- Freelance Creative Copywriter 

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2018-2020 All Channels Group, Digital Copywriter and

Content Specialist

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2015-2018 reforma Advertising, Copywriter

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2009-2015 Sofia University St. Kliment Ohridski, Master of Law

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Victor at
Sofia Radio
(in Bulgarian)

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Victor at
Hristo Botev Radio
(in Bulgarian)

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Victor at
Varna Radio
(in Bulgarian)

+359 883 37 44 97

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