Um Tsaruva
Um Tsaruva is a school of creative thinking for non-creatives. With such a subject, it cannot afford to be dull in its communication. That's why I developed a playful language that is always looking for an interesting way to present information, using a lot of play on words. This tone-of-voice spread across multiple digital channels - the website, organic social media, paid ads.


Headline:
An Individual Lesson in Creative Thinking
Subheadline:
It's just you but your ideas will
impress everybody​
​
Headline:
Creative Thinking for Lawyers
Subheadline:
There's strong evidence that you need to judge in favour of creativity
Headline:
Increase Your Creativity in 1 hour and 27 minutes
Subheadline:
Come up with a maximum number of ideas in a minimum amount of time

Headline:
Want to build a fortune? It's fate
Subheadline:
Enroll your team for a corporate training in creative thinking and your company will reap the rewards

Headline:
People at the top: This is peak corporate training

Headline:
Organizing an event? Rise to the occasion
Subheadline:
Book Victor as a speaker
Project Type: Writing for Advertising
Date: 2023-
Role: Creative Concept, Copywriting
Client: Um Tsaruva​