Samsung.
No Fatal Misses During
the World Cup Games
(Display Ads)
The advancement of technology meant that thanks to the split screen function of Samsung Galaxy Z Fold 4 during the 2022 FIFA World Cup football fans didn't need to sacrifice their passion for the game because of their responsibilities to work, friends etc. We needed to show this benefit in a creative way using sport jargon and references to the upcoming clashes at the tournament and soccer in general.
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The campaign also included an article in one of the biggest sport news outlets in the country, sportal.bg. Read it here
Headline:
Don't Leave Your Friends on the Bench
​
Subheadline:
With Samsung Galaxy Z Fold4 you can message and watch the game at
the same time
Headline:
A Day at Work Doesn't Mean
a Red Card for the Game
​
Subheadline:
With Samsung Galaxy Z Fold4 you can work and watch the game at
the same time
Headline:
You Are Not Missing the Teams Meeting at Qatar, because of Meetings at the Office
​
Subheadline:
With Samsung Galaxy Z Fold4 you are watching your colleagues and the game at
the same time
Project Type: Digital Display Ads, Article
Date: 2022
Role: Creative Concept, Copywriting
Client: Samsung​