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Swipe.bg.
Some Fears Are Real
(Meta)

Swipe.bg is a company selling mainly refurbished smartphones.

 

Their target audience is not scared by mythical creatures like werewolves, vampires and ghosts. But it's terrified by the very real possibility of a dying battery, low storage space and breaking their phone. This gave us a chance to launch a Halloween campaign which shows that Swipe.bg understands its customers and can provide them with a mobile that will help them overcome their fears.​​

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(all): Some Fears Are Real

Project Type: Digital Ads

Date: 2022

Role: Creative Concept, Copywriting

Client: Swipe.bg​

2025- Dead Ideas Day Advertising Festival, Co-Founder

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2023- Um Tsaruva Creativity School, Founder

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2020- Freelance Creative Copywriter 

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2018-2020 All Channels Group, Digital Copywriter and

Content Specialist

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2015-2018 reforma Advertising, Copywriter

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2009-2015 Sofia University St. Kliment Ohridski, Master of Law

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Victor at
Sofia Radio
(in Bulgarian)

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Victor at
Hristo Botev Radio
(in Bulgarian)

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Victor at
Varna Radio
(in Bulgarian)

+359 883 37 44 97

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