The client needed to raise awareness of its campaign Online Bookfair which included discounts for a huge number of titles. The brief was to come up with a short script for a TVC starring the most popular Bulgarian influencer Slavi Panayotov.

 

The result – a copy that binds his famous book series about mysteries with the campaign. The production company did a fantastic job to create a magical atmosphere completely in line with the creative concept and Slavi's persona.

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VO: I have a riddle for you. How do you fill a library in seconds? The answer's easy. With thousands of discounted books at ozone.bg. And if you want more difficult riddles, read my newest book. Again, at Ozone.