SREDA is an organization that promotes objectivity, transparency, and constructive dialogue in Bulgarian society. It achieves its goal through debates and events on socially important topics. Each month there's a new one and the subject is always different. 

We have developed a witty tone-of-voice based on play on words related to the topic of the current event. This tactic meant that we had to come up with tens of carefully crafted copies for various different subjects.