The brief was extremely calibrated. The business should've been mentioned (mobile phones). It should've somehow communicated all of the numerous benefits of the brand (more than 10). And it should've consisted of no more than four memorable words. 

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And this was more than welcome as limitations foster creativity. 

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The new slogan is "Телефони без номера" (three words which can be translated by keeping the play on words to 'Phones that don't do numbers on you'). 

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This short phrase communicates the fact that the brand is an exception to the rule that if something seems to good to be true, it usually isn't. And it also addresses the concerns of the target audience which is quite skeptical about refurbished phones.