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A copywriter
but a copythinker 
is more like it

Strategic creative ideas are what makes advertising work. And they are my contribution to a brand's communication, no matter the media - from social network posts to TV to direct. See for yourself:} 

A Short Portfolio for Managers with a Long List of Other Tasks

Here's a mix between passion projects and client work. As I've switched from law to advertising to make the world a better place, I've put focus on social work. I appreciate you made time to see this selection and I hope you like it

Not into selling hard but into selling heart 

I add emotion to precise targeting, data and automation

 

A good fit is more important than profit 

Not taking on projects just to make money

No such thing as a company or campaign too small for big ideas

All brands and ads benefit equally from powerful ideas 

The way forward is giving back

I mentor junior copywriters and teach creativity

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