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Subway Stories. Helps More Bulgarians Read

Project Type

A social project

Location

Bulgaria

Date

May 2024-Present

Role

Creative Concept, Producer

Authors:

Gabriela Georgieva, Angel Ivanov, Yuryi Rahnev, Kristina Marinova, Charlie Parker, Victor Minchev

Sound:

Boyko Daskalov

According to the National Statistical Institute, 51.8% of Bulgarians have not read a single book in 2022.

And this is understandable. An entire book requires dedication and concentration that are difficult to summon. Both because of the way we consume content and because of the need to unwind before/after an exhausting day at the office.

And yet literature continues to have its benefits - it improves memory, develops the vocabulary and imagination, entertains, reduces stress, helps you learn more about the world.

And the trick seems to be to adapt it to the way potential readers function.

So here is a passion project.

Subway Stories.

These are contemporary Bulgarian texts to listen to while traveling in the Sofia metro. Each story continues right from the moment the doors close at the station you get on to the moment they open at the station you get off.

And that's it. It requires nothing more than traveling by public transport.

Not into selling hard but into selling heart 

I add emotion to precise targeting, data and automation

 

A good fit is more important than profit 

Not taking on projects just to make money

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No such thing as a company or campaign too small for big ideas

All brands and ads benefit equally from powerful ideas 

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The way forward is giving back

I mentor junior copywriters and teach creativity

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