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Swipe.bg. Winning Is Not About Luck
Project Type
Radio
Date
2023
Location
Bulgaria
Role
Creative Concept, Copywriting
Client
Swipe.bg
Bulgaria is obsessed with gambling. The prizes that people took home in 2023 amount to a staggering €3 billion. And this number takes into account only sums above €2500.
But of course there's nothing certain about placing a bet.
So when Swipe.bg needed to convince people to sell the company the smartphones they were not using anymore, it was a chance to tell the target audience there's a more reliable way to make money.
The fact that most phone companies use digits in their models helped us liken them to lottery numbers.
This was a part of a very fruitful creative partnership with Swipe.bg that lasted almost a year and produced a creative strategy and tone-of-voice guideline, slogan, couple radio spots and numerous digital campaigns