top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Ozone. Online Bookfair

Project Type

Film

Date

2022

Role

Creative Concept, Script

Client

Ozone

Production

Electricity Production, dir. Nikolay Draganov

The client needed to raise awareness of its campaign Online Bookfair which included discounts for a huge number of titles.

The brief was to come up with a short script for a TVC starring the most popular Bulgarian influencer Slavi Panayotov.

The result - a copy that binds his famous book series about mysteries with the campaign.

The production company did a fantastic job to create a magical atmosphere completely in line with the creative concept and Slavi's persona.

VO: I have a riddle for you. How do you fill a library in seconds? The answer's easy. With thousands of discounted books at ozone.bg. And if you want more difficult riddles, read my newest book. At Ozone again.

Not into selling hard but into selling heart 

I add emotion to precise targeting, data and automation

 

A good fit is more important than profit 

Not taking on projects just to make money

​

No such thing as a company or campaign too small for big ideas

All brands and ads benefit equally from powerful ideas 

​

The way forward is giving back

I mentor junior copywriters and teach creativity

bottom of page